Step 3: Tell the story

Now it’s time to flesh out the problem statement and tell the complete story of the problem. What other variables may have contributed to the problem? What else has been increasing or decreasing over the same period?

Variables are the tangible (e.g., people and objects) or intangible (e.g., feelings) elements of a story that may vary over time. Teams need to cast their net wide and add all relevant variables to the story that may help explain what’s going on. The story should be 2 to 3 paragraphs long.